Importance of Page Speed for SEO: How to Optimize Your Site

In the highly competitive digital landscape, having a fast-loading website is more important than ever. Page speed refers to the amount of time it takes for a website to load its content, and it has a direct impact on both user experience and search engine rankings. Search engines, particularly Google, factor in page speed when determining how to rank websites. A slow website not only frustrates users but also lowers a site's chances of appearing in top search results.