What Is SEO and Why Is It Important?

If you’ve been exploring how an SEO company in India can enhance your online presence, understanding SEO itself is crucial. SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving a website's visibility on search engines like Google. By optimizing various elements of your website—including content, keywords, meta tags, and backlinks—SEO helps ensure that your site appears higher in search engine results pages (SERPs).